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Beyond preservation, E200 is also utilized in the production of beverages, particularly fruit juices and wines, where it helps maintain the flavor integrity by preventing fermentation caused by unwanted microorganisms. Additionally, many processed snacks incorporate sorbic acid to keep them safe for consumption over extended periods.
e200 food additive

To help us understand why potassium sorbate is so ubiquitous, let’s take a look at the chemistry. The sorbate ion from potassium sorbate as a deprotonated carboxyl group which is largely responsible for the antibacterial activity. Another important note about the structure of this molecule is its relatively short carbon chain. Molecules such as potassium sorbate and sodium acetate tend to be more powerful antimicrobial agents compared to their longer-chain analogues.